Technology venture builder · Product company

We build technology companies from real-world problems.

We work close to the field, shape the right product and build the technology in-house. Then we test whether it can become a company.

Independent · Product-led · Built in-houseSee what sits below

The Iceberg Principle

The visible product is only the tip of the iceberg.

The real work sits below the surface: understanding the problem, designing the business, building the technology and running the operation.

Above the surface
The product
0.0
Below the surface
01Field experience
02Product thinking
03Business model
04Engineering
05Data
06Automation
07Operations
08Execution

Selected ventures

Different industries. The same way of building.

We are not tied to one sector. We start with an operational problem, build something useful and only form a company when the evidence supports it.

01Hospitality operations

Live + In development

Welcome Host

A technology and operations platform for short-term rental and property management teams.

Explore the venture
02Hospitality marketplace

In development

Good Vibes MA

A discovery and reservation platform connecting guests with restaurants, lounges, pubs, clubs and leisure venues.

Explore the venture
03Credit operations in the field

Field validation

Car Lock

Technology for vehicle identification and agent coordination in credit-related field operations.

Explore the venture
04School operations

Discovery

Private School Management

A management platform for bringing confirmed school processes into one system.

Explore the venture
05Mobility concept

Exploration / Market validation

Women-Only Mobility

A ride-hailing concept for women drivers and passengers.

Explore the venture
06Credit and collections

Exploration / Workflow definition

Reclock

A coordination platform for credit institutions and collection firms.

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07HR technology

Exploration / Product definition

Skills Way

A dedicated platform for HR teams and practitioners to run professional skills assessments.

Explore the venture

How we work

We don't automate assumptions.

We spend time with the people doing the work before deciding what to build.

  1. 01

    Observe

    Find a problem that exists outside a pitch deck.

  2. 02

    Experience

    When we can, do the job or work alongside the people who do.

  3. 03

    Understand

    Learn the human, operational and commercial constraints.

  4. 04

    Build

    Turn what we learn into a focused first product.

  5. 05

    Automate

    Automate where it removes real operational friction.

  6. 06

    Validate

    Test the product and business model in the field.

  7. 07

    Scale

    Add the right operator, capital and team once the model holds up.

Explore our method

Founding team

Two founders. Product and engineering under one roof.

Iceberg Tech has the product and technical capabilities to take a venture from field research to a working product.

01

Founder · Product / Business / Innovation

Turning field insight into products and business models.

Leads venture discovery, field research, product strategy, user experience and partnerships.

I want to understand a job and, when possible, do it before I try to automate it.
Field understandingProduct visionBusiness modelInnovation
02

Co-Founder · CTO / Engineering

Turning product ideas into systems that can last.

Leads software architecture and engineering across web, mobile, infrastructure, data, integrations, security and performance.

We don't outsource the core technology. We build it from day one.
ArchitectureSoftware engineeringInfrastructureScale
Field insight + Product + Business×Engineering + Architecture + Delivery= A venture built in-house

How ventures take shape

We build the foundation. The right operator takes it forward.

Iceberg Tech can start a venture without running every part of the company forever. Once the model proves itself, we bring in an operating co-founder and build the team together, while staying closely involved in technology and strategy.

01Identify02Understand03Design04Build05Test06Validate07Partner08Team09Accelerate

Build with us

You don't have to arrive with a new idea.
Take one forward with us.

You can take ownership of one we are already building. We want to meet operators, entrepreneurs, industry experts, commercial leaders, country managers, venture studios, investors and strategic partners.

Find a venture to build